At least with a 3d model you can rotate it, deform it, move its limbs around, copy animations from one model to another, etc. Pixel art at the level most people want to do it is time-consuming and there are very few shortcuts to making it. I have seen many an indie Kickstart their pixel art Metroidvania thinking they have a year to finish when in reality it's more like six years. But make no mistake, that in no way implies that it's easy to actually FINISH a game with it.
The barrier to entry for pixel art is also relatively low compared to painted or 3d graphics, making it a nice option for indie game developers seeking to bring their ideas to life. In the same way we admire how a few brushstrokes from a trained hand can represent a form and evoke emotion, so do we admire how a few pixels can combine do to the same. Why? Well, nostalgia aside, it remains a fun and rewarding challenge to create vibrant artwork within such tight constraints. These days, it's still popular in games and as an artform in and of itself, despite the possibility of realistic 3d graphics. It's primarily associated with the graphics of 80s and 90s video games, where commercial artists strained against limited memory and low resolutions to create increasingly eye-catching visuals. Pixel art, also known as dot art in Japan, is a form of digital art where editing is done on the pixel level.
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